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Research papers

How to optimize a sales organisation in the financial area

A company in the financial area had developed a special conception of a sales organisation. One main target of this research was to find the correct way of addressing (advertising, head hunting or other methods) for possible candidates for such a...

Catalogue: ESOMAR Congress 1989
Author: Gisela Stengel-Guettner
September 3, 1989
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Citation

Stengel-Guettner, G. (1989a, September 03). How to optimize a sales organisation in the financial area. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-optimize-a-sales-organisation-in-the-financial-area


Research papers

Orientation and behaviour in self-service stores

With the help of the explorative method the knowledge of the housewives who buy in large self-service stores about their shop and their behaviour there were examined, with as underlying question, whether a study of behaviour in the shop is possible...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Gisela Stengel-Guettner
August 1, 1975
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Citation

Stengel-Guettner, G. (1975a, August 01). Orientation and behaviour in self-service stores . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/orientation-and-behaviour-in-self-service-stores-